How I work
UX craft with a service design lensResearch-through-design
Autoethnography, interviews, surveys, observation, and iterative usability testing as ways of understanding problems by making.
Systems thinking
Mapping feedback loops between interfaces, environments, behavior, and emotion to find where design can shift relationships — not just fix elements.
Service blueprinting & journey mapping
Exposing how experience is shaped across touchpoints, frontstage and backstage, beyond any single interface.
Co-creation with stakeholders
Designing with nurses, policymakers, children, and developers — rather than for them.
Evidence-led decisions
Every design choice traceable to a research insight.
Skills
Service design
- Systems mapping
- Service blueprinting
- Journey mapping
- Stakeholder mapping
- Co-creation workshops
Research
- Interviews & surveys
- Usability testing
- Autoethnography
- Observation (fly-on-the-wall)
- Affinity mapping & personas
- Literature review
Design
- Interaction design
- Accessibility & inclusive design (WCAG and beyond)
- Wireframing & prototyping
- Design systems
Tools
- Figma · Miro
- TouchDesigner
- Microsoft Power BI
- 3D modeling & printing
- Laser cutting
Experience
UX Designer
SEED — Social Educational Equity by Design, Toronto
UX Designer (graduation internship)
ASML, Veldhoven
UX Designer (internship)
Fontys University of Applied Sciences, Eindhoven
Languages: Persian (native) · English (full professional) · Dutch (limited working) · German (elementary)
Education
Master of Digital Design
Amsterdam University of Applied Sciences
BASc Media Design
Fontys University of Applied Sciences
BA Industrial Design
Iran's University of Art
Let's talk.
I'm open to UX and service design roles where accessibility, healthcare, education, or social impact matter.