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About & how I work

About

Hi, I'm Negin, a product designer with a background in industrial design and digital media. I'm most energised by projects where technology, people, and real-world constraints come together. I enjoy working with multidisciplinary teams to turn complex challenges into experiences that feel intuitive and genuinely useful.

Accessibility is both professional and personal to me. Living with Visual Snow Syndrome has made me more aware of cognitive load, visual friction, and the small design decisions that can unintentionally exclude people. Today, I volunteer as a UX Designer at SEED, where I'm helping design Boom, a digital library that makes books more accessible for children across Iran and Afghanistan.

Outside work, you'll usually find me wandering through art galleries and museums, travelling, or taking long walks in the forest with my dog. Nature is one of my biggest sources of inspiration. I'm fascinated by how living systems adapt and solve problems, which has shaped my interest in biomimicry and bio-inspired design.

Currently

UX Designer at SEED (Social Educational Equity by Design), a UNICEF-funded nonprofit

EDUCATION

Master of Digital Design, Amsterdam University of Applied Sciences (2026)

Based in

The Netherlands

Negin standing among autumn oak leaves in a forest with her dog
Negin in a straw hat looking at an expressionist portrait on a red gallery wall
Negin filming with a phone gimbal on a woodland trail

How I work

UX craft with a service design lens

Research-through-design

Autoethnography, interviews, surveys, observation, and iterative usability testing as ways of understanding problems by making.

Systems thinking

Mapping feedback loops between interfaces, environments, behavior, and emotion to find where design can shift relationships — not just fix elements.

Service blueprinting & journey mapping

Exposing how experience is shaped across touchpoints, frontstage and backstage, beyond any single interface.

Co-creation with stakeholders

Designing with nurses, policymakers, children, and developers — rather than for them.

Evidence-led decisions

Every design choice traceable to a research insight.

Negin with her team on stage at Creative Jam 2024
Winning team, Creative Jam, Dutch Design Week 2024

Skills

Design systems

  • Component libraries
  • Design tokens
  • Documented states and edge cases
  • Design standards and governance
  • Contribution and deviation workflows
  • Design reviews
  • Developer handoff
  • Adoption and engagement measurement

Product & UX

  • User flows
  • Wireframes
  • Information architecture
  • Interaction design
  • High-fidelity prototyping
  • Mock-ups and substantiated design proposals
  • Responsive UI

Accessibility

  • WCAG-informed interaction patterns
  • Inclusive design
  • Contrast and glare control
  • Motion reduction
  • Low-luminance themes
  • Persistent user preferences

Research

  • Contextual inquiry and field observation
  • Stakeholder and user interviews
  • Co-creation workshops
  • Usability testing
  • Customer journey mapping
  • Survey design
  • Research synthesis

AI & data UX

  • Explainable AI workflows
  • Human-in-the-loop validation
  • AI-assisted research, documentation and prototyping
  • Data visualisation
  • Dashboards
  • Complex information UX

Tools

  • Figma
  • Figma Make
  • FigJam
  • Miro
  • Jira
  • Claude and Claude Design
  • VS Code
  • HTML, CSS, JavaScript
  • Adobe Creative Cloud
  • TouchDesigner

Experience

UX Designer

SEED (Social Educational Equity by Design), Remote / Toronto

Apr 2026 – Present

UX Designer — Alarmease

OLVG Hospital and Philips, Amsterdam · client project, Master of Digital Design

Mar 2026 – Jun 2026

Accessibility UX Researcher and Designer — VSS-Friendly Reading Interface

Independent research-through-design

Oct 2025 – Dec 2025

Product Designer — PlanetWise AI Platform

Erasmus AI · client project, Master of Digital Design

Oct 2024 – Dec 2024

Product Designer — Bunny Maze

Accessible play product

Sep 2024 – Oct 2024

UX Design Intern — Enterprise Design Systems

ASML, Veldhoven · graduation internship

Dec 2023 – Jul 2024

Visual Designer — Brand Identity

Mithra AI, Eindhoven · alongside studies

Apr 2023 – Nov 2023

UX and Interaction Design Intern

Effenaar, Eindhoven

Sep 2022 – Feb 2023

Education

Master of Digital Design

Amsterdam University of Applied Sciences · interaction design specialisation

2024 – 2026

BASc ICT & Media Design

Fontys University of Applied Sciences · graduation internship at ASML, project rated Outstanding (10/10)

2020 – 2024

BA Industrial Design

Art University of Tehran

2012 – 2016

Languages: Persian (native) · English (full professional) · Dutch (limited working, actively improving) · German (elementary)

Let's talk.

I'm open to UX and service design roles where accessibility, healthcare, education, or social impact matter.