Negin Bokaei standing outdoors, smiling.

HI, I’M NEGIN — Product DESIGNER BASED IN THE NETHERLANDS

I make complex systems clearer, more inclusive, and easier to use.

I’ve spent the last four years designing across enterprise, healthcare, accessibility and education, from ASML to OLVG Hospital and Philips patient-monitoring systems. Much of that work has involved aligning different perspectives and turning complexity into practical design decisions.

Today, I’m a UX Designer at SEED, working with the team on Boom, a digital library for Iranian and Afghan children with different abilities and levels of access to technology.

I’ve also been bringing AI more deliberately into my design process. This portfolio, for example, was built from the ground up with Claude Design, from early exploration to the final site.

Featured work

5 case studies
01 · OLVG-oost Amsterdam & Philips

Alarmease — Reducing cognitive load in emergency care

A behavioural nudge upstream of the alarm, co-created with A&E nurses at OLVG. Up to 99% of clinical alarms are false — and nurses must interpret them under pressure.

Healthcare Systems intervention Field research
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02 · ASML · Graduation project — rated Outstanding (10/10)

ASML — Scaling a design system across 81+ applications

Helping 81+ applications adopt a shared design system through a redesigned contribution ecosystem. Adoption was low because contributing was slower than building around the system.

Enterprise Design systems Service redesign
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03 · Personal research project

VSS-Friendly Reading Interface — a new accessibility framework

A calm reading mode and transferable design guidelines for Visual Snow Syndrome. Mainstream accessibility "best practices" can directly worsen neurological visual symptoms.

Accessibility Research-through-design Design guidelines
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04 · Team project with Erasmus AI

PlanetWise — AI for climate policymaking

A GenAI concept with visible reasoning and expert oversight, designed inside the EU AI Act. Policymakers face data overload but won't act on conclusions they can't trace.

AI & trust Governance Future systems
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05 · Accessibility team project

Bunny Maze — An inclusive tactile game

A tactile puzzle maze that sighted and visually impaired children play together — inclusive design as shared play, not a separate "accessible version".

Inclusive play 3D modeling & print Co-design
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Expertise

Enterprise UX Design systems Accessibility AI-assisted design & build

Let's talk.

I'm open to UX and service design roles where accessibility, healthcare, education, or social impact matter.