Negin Bokaei standing outdoors, smiling.

 UX & SERVICE DESIGNER · NETHERLANDS

Designing calm, inclusive systems for complex environments.

UX & Service Designer working across healthcare, accessibility, education, and enterprise products.

Currently: UX Designer at SEED, a UNICEF-funded nonprofit · MSc Digital Design, Amsterdam (2026)

Featured work

5 case studies
01 · OLVG-oost Amsterdam & Philips

Alarmease — Reducing cognitive load in emergency care

A behavioural nudge upstream of the alarm, co-created with A&E nurses at OLVG. Up to 99% of clinical alarms are false — and nurses must interpret them under pressure.

Healthcare Systems intervention Field research
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02 · ASML · Graduation project — rated Outstanding (9/9)

ASML — Scaling a design system across 81+ applications

Helping 81+ applications adopt a shared design system through a redesigned contribution ecosystem. Adoption was low because contributing was slower than building around the system.

Enterprise Design systems Service redesign
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03 · Personal research project

VSS-Friendly Reading Interface — a new accessibility framework

A calm reading mode and transferable design guidelines for Visual Snow Syndrome. Mainstream accessibility "best practices" can directly worsen neurological visual symptoms.

Accessibility Research-through-design Design guidelines
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04 · Team project with Erasmus AI

PlanetWise — AI for climate policymaking

A GenAI concept with visible reasoning and expert oversight, designed inside the EU AI Act. Policymakers face data overload but won't act on conclusions they can't trace.

AI & trust Governance Future systems
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05 · Accessibility team project

Bunny Maze — An inclusive tactile game

A tactile puzzle maze that sighted and visually impaired children play together — inclusive design as shared play, not a separate "accessible version".

Inclusive play 3D modeling & print Co-design
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Expertise

Accessibility Service design Systems thinking Research

About

I'm a UX and service designer with a multidisciplinary background in industrial design and ICT & media design. I translate complexity into intuitive experiences, grounded in research and human psychology.

Accessibility is personal for me: living with Visual Snow Syndrome shapes how I think about friction, cognitive load, and exclusion in everyday interfaces. With experience in both creative and enterprise environments — including my graduation internship at ASML — I bring adaptability, critical thinking, and a systems perspective. I'm finishing my Master of Digital Design in Amsterdam, and currently design an accessible education platform for children at SEED, a UNICEF-funded nonprofit. Outside of design, I make travel vlogs that keep my storytelling and visual skills sharp.

More about how I work →

Currently

UX Designer at SEED (Social Educational Equity by Design), a UNICEF-funded nonprofit

Studying

Master of Digital Design, Amsterdam University of Applied Sciences (2026)

Based in

The Netherlands

Let's talk.

I'm open to UX and service design roles where accessibility, healthcare, education, or social impact matter.